Interpreting Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us About Contemporary Masculinity and a Changing Society.
Growing up in London during the 2000s, I was always immersed in a world of suits. They adorned City financiers hurrying through the financial district. You could spot them on fathers in Hyde Park, playing with footballs in the golden light. At school, a inexpensive grey suit was our mandatory uniform. Traditionally, the suit has functioned as a costume of seriousness, signaling authority and professionalism—qualities I was expected to embrace to become a "adult". However, until lately, my generation appeared to wear them infrequently, and they had largely vanished from my consciousness.
Then came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a subdued black overcoat, pristine white shirt, and a distinctive silk tie. Riding high by an innovative campaign, he captivated the world's imagination like no other recent contender for city hall. But whether he was celebrating in a hip-hop club or appearing at a film premiere, one thing was largely unchanged: he was almost always in a suit. Relaxed in fit, contemporary with soft shoulders, yet conventional, his is a typically professional millennial suit—that is, as typical as it can be for a cohort that rarely bothers to wear one.
"This garment is in this weird position," says style commentator Derek Guy. "It's been dying a slow death since the end of the second world war," with the real dip arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the most formal locations: weddings, memorials, and sometimes, court appearances," Guy explains. "It's sort of like the traditional Japanese robe in Japan," in that it "fundamentally represents a custom that has long ceded from everyday use." Many politicians "don this attire to say: 'I represent a politician, you can trust me. You should vote for me. I have authority.'" Although the suit has traditionally conveyed this, today it performs authority in the attempt of gaining public trust. As Guy elaborates: "Since we're also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." In many ways, a suit is just a nuanced form of performance, in that it performs manliness, authority and even proximity to power.
This analysis stayed with me. On the rare occasions I need a suit—for a ceremony or black-tie event—I dust off the one I bought from a Tokyo retailer a few years ago. When I first picked it up, it made me feel sophisticated and expensive, but its slim cut now feels outdated. I suspect this feeling will be all too familiar for many of us in the global community whose families come from somewhere else, particularly developing countries.
It's no surprise, the everyday suit has lost fashion. Like a pair of jeans, a suit's silhouette goes through trends; a particular cut can therefore characterize an era—and feel rapidly outdated. Take now: more relaxed suits, echoing Richard Gere's Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a significant investment for something likely to be out of fashion within a few seasons. Yet the attraction, at least in some quarters, endures: recently, department stores report suit sales rising more than 20% as customers "move away from the suit being everyday wear towards an appetite to invest in something exceptional."
The Symbolism of a Mid-Market Suit
Mamdani's preferred suit is from a contemporary brand, a European label that retails in a moderate price bracket. "Mamdani is very much a product of his upbringing," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." Therefore, his moderately-priced suit will resonate with the group most likely to support him: people in their 30s and 40s, university-educated earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits plausibly align with his proposed policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing this brand; he's a Brioni person," observes Guy. "As an immensely wealthy and grew up in that New York real-estate world. A power suit fits naturally with that elite, just as more accessible brands fit well with Mamdani's constituency."
The history of suits in politics is long and storied: from a former president's "shocking" beige attire to other national figures and their suspiciously polished, tailored appearance. As one British politician discovered, the suit doesn't just dress the politician; it has the potential to characterize them.
Performance of Banality and A Shield
Maybe the key is what one scholar calls the "performance of banality", summoning the suit's long career as a standard attire of political power. Mamdani's particular choice taps into a deliberate understatement, not too casual nor too flashy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't apolitical; scholars have long pointed out that its contemporary origins lie in military or colonial administration." Some also view it as a form of protective armor: "It is argued that if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, particularly to those who might question it.
Such sartorial "changing styles" is hardly a recent phenomenon. Indeed iconic figures previously donned formal Western attire during their early years. These days, other world leaders have begun exchanging their usual military wear for a black suit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the tension between belonging and otherness is visible."
The attire Mamdani selects is highly symbolic. "Being the son of immigrants of South Asian heritage and a democratic socialist, he is under scrutiny to meet what many American voters look for as a sign of leadership," notes one author, while simultaneously needing to navigate carefully by "avoiding the appearance of an elitist betraying his non-mainstream roots and values."
But there is an acute awareness of the double standards applied to suit-wearers and what is interpreted from it. "This could stem in part from Mamdani being a millennial, able to adopt different identities to fit the occasion, but it may also be part of his diverse background, where code-switching between cultures, traditions and clothing styles is common," it is said. "Some individuals can remain unnoticed," but when women and ethnic minorities "attempt to gain the authority that suits represent," they must meticulously navigate the codes associated with them.
In every seam of Mamdani's official image, the tension between somewhere and nowhere, insider and outsider, is evident. I know well the discomfort of trying to fit into something not designed with me in mind, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in politics, appearance is never neutral.